Marketing Plan

My proven 31-point marketing plan is guaranteed to get results. The plan has been refined and honed since 1988 when I began selling real estate right here in Sarasota.   I have a long list of happy clients who have used my services for both selling an purchasing.  Because I have been actively selling real estate in Sarasota for nearly twenty years and and maintain many informative and award wining websites I not only list but often sell the properties that I market.   A detailed explanation of my proven and guaranteed marketing plan follows:


  1. Flexible Listing Agreement
  2. Prepare CMA to Establish Market Value
  3. Take Digital Photos for E-Marketing
  4. Place in MLS with 10 Pictures
  5. Place Sign and Lockbox
  6. Create full Color Property Brochures
  7. Create 360×360 Virtual Tour for Web
  8. Create Streaming Video Tour for Web
  9. Create Interactive CD ROM or Disc with Virtual Tours
  10. Immediate Inclusion in REALTOR.COM
  11. Immediate Inclusion in TRULIA.COM
  12. Immediate Inclusion in my personal websites
  13. E-mail Marketing to Top REALTORS
  14. Network with other REALTORS, on a daily basis, by phone and mail
  15. Schedule MLS Broker Tour & Schedule “Open House”
  16. Mail “Just-Listed” Letters to Area Residents
  17. Hold Open Houses 
  18. Direct mail brochures to REALTORS actively selling similar properties
  19. Presentation to Past, Present & Future Clients
  20. Place classified and Display adds in Local Newspapers
  21. Place Photo Display in the Sarasota Herald Tribune’s Buyer’s Guide
  22. Flyers in Home, On Sign & in Company Windows
  23. Arrange Mortgage Options for Prospective Purchasers
  24. Place in Homes & Land Magazine
  25. Request Feedback From all Showings
  26. Communicate Regularly with Progress Reports
  27. Monitor all New Properties to Maintain Competitive Market Position
  28. Handle all inquiries and Showings Personally
  29. Assure Continuous Effort to Promote and Market Your Property
  30. Negotiate Purchase Contract
  31. Handle all Paperwork Through Closing

Click here to view my detailed marketing plan. 


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