Posts Tagged ‘Real Estate Advertising’


Our Websites Have Greater Relevance

December 7, 2009

The Swanepoel Trends Report recently conducted a study of marketing trends.  They found that the Sun-Times Group, owners of the Chicago Sun Times and other trouble newspapers recently filed for bankruptcy.  The group has had 12 failed newspapers in the last year.  Gatehouse Media, a newspaper conglomerated had 8 failed newspapers and presided over $3,000,000 in losses and declining revenue of 15%.  The Ganett Company was hit with a 34% decline in revenues and saw 7 of it’s papers fail.  additionally, The Tribune Company, owners of the Baltimore Sun and the Los Angles Times filed for bankruptcy in 2008.  The newspapers are suffering unsustainable losses mainly because the print model has been made largely irrelevant due to the internet and other means of electronic delivery.    This Christmas we are seeing an enormous demand for electronic media readers such as Amazon’s “Kindle” and Barnes & Noble’s “Nook”.  People may be reading more than ever, they’re just not reading newspapers.   The National Association of Realtors conducted it’s own studies indicating that 90% of home buyers begin their home shopping on the internet.  In recognition of this trend we continue to focus our marketing efforts on our websites, blogs and social media.